--- title: Providing Shipment Updates to Your Customers Doesn’t Have to Increase Your Fulfillment Costs description: Consumer expectations for fast delivery and order tracking are higher than ever before. Learn how ShipHawk can help you provide delivery visibility to your customers while reducing your shipping costs. image: https://blog.shiphawk.com/hubfs/AdobeStock_235935861-2.jpeg --- # [Providing Shipment Updates to Your Customers Doesn’t Have to Increase Your Fulfillment Costs](https://blog.shiphawk.com/providing-shipment-updates-to-your-customers-doesnt-have-to-increase-your-fulfillment-costs) ![Banner](https://cdn2.hubspot.net/hub/3842749/hubfs/Pack-1%20Assets/Post-10.jpg?width=786&name=Post-10.jpg "Banner") ##### Providing Shipment Updates to Your Customers Doesn’t Have to Increase Your Fulfillment Costs - Janna Prowell August 19, 2021 Share: [**](http://www.facebook.com/share.php?u=https://blog.shiphawk.com/providing-shipment-updates-to-your-customers-doesnt-have-to-increase-your-fulfillment-costs/) [**](https://twitter.com/share?url=https://blog.shiphawk.com/providing-shipment-updates-to-your-customers-doesnt-have-to-increase-your-fulfillment-costs) [** ](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.shiphawk.com/providing-shipment-updates-to-your-customers-doesnt-have-to-increase-your-fulfillment-costs) [**](mailto:?subject=https://blog.shiphawk.com/providing-shipment-updates-to-your-customers-doesnt-have-to-increase-your-fulfillment-costs) Posted by [Janna Prowell](https://blog.shiphawk.com/author/janna-prowell) ![Janna Prowell](https://blog.shiphawk.com/hubfs/Janna%20Prowell%20Blog%20Image.jpg) Providing Shipment Updates to Your Customers Doesn’t Have to Increase Your Fulfillment Costs With customer expectations higher than ever before thanks to Amazon’s free, two-day shipping, providing your customers with visibility into where their orders actually are is critical to meeting and exceeding their expectations and [competing with the eCommerce giants. ](https://shiphawk.com/adapt-or-die/) While providing updates and delivery confirmation emails might seem like an added cost for your fulfillment operation, the truth is, in this market, you can’t afford not to provide your customer with delivery visibility.  Fortunately, with an [automated shipping software](https://shiphawk.com/shipping-software/) like ShipHawk, you can provide your customers with shipment updates, while also saving money on shipping costs and increasing your fulfillment efficiency overall.   ShipHawk enables you to generate branded tracking pages that show your customers the status of their shipments in real-time. The page shows the order number, estimated delivery date, and tracking updates for the shipment. Additionally, you can customize this page to have your own logo, advertising image, contact information, and social media links so that your branding stays consistent. If your customers are complaining about not knowing where their orders are located and your support teams are spending far too much time answering angry calls or emails, then it’s time to schedule a call with a member of our team to learn how ShipHawk can help solve not only this problem but also cut your parcel spend by 20% and double daily order throughput with the same number of workers. [![LEARN MORE](https://no-cache.hubspot.com/cta/default/3793859/18e24c47-8094-46be-a41d-77eb72754b07.png)](https://cta-redirect.hubspot.com/cta/redirect/3793859/18e24c47-8094-46be-a41d-77eb72754b07) *You ask, we answer. ShipHawk’s Q&A series uses questions that our team has been asked over and over again by businesses looking for ways to optimize their fulfillment operation.* *Want answers to even more questions? Discover: * - *[How Multi-Carrier Rate Shopping Works in ShipHawk ](https://blog.shiphawk.com/how-multi-carrier-rate-shopping-works)* - *[How to Configure Rating Rules in ShipHawk](https://blog.shiphawk.com/how-to-configure-rating-rules) * - *[How to Reduce the Number of Packages Sent with the Wrong Items](https://blog.shiphawk.com/reduce-packages-sent-with-the-wrong-items)* - [How Upfront Rating Works with ShipHawk and NetSuite](https://blog.shiphawk.com/how-upfront-rating-works-with-shiphawk-and-netsuite) ## Add Your Response ### Subscribe to the ShipHawk Blog ### Recent Posts [Back to Blog Home](https://blog.shiphawk.com/) - [Ecommerce Shipping Solutions](https://blog.shiphawk.com/topic/ecommerce-shipping-solutions) - [Shipping Software](https://blog.shiphawk.com/topic/shipping-software) - [Shipping Software Q&A](https://blog.shiphawk.com/topic/shipping-software-qa) - [Q&A Video](https://blog.shiphawk.com/topic/qa-video) - ** - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.shiphawk.com%2Fproviding-shipment-updates-to-your-customers-doesnt-have-to-increase-your-fulfillment-costs) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.shiphawk.com%2Fproviding-shipment-updates-to-your-customers-doesnt-have-to-increase-your-fulfillment-costs) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.shiphawk.com/providing-shipment-updates-to-your-customers-doesnt-have-to-increase-your-fulfillment-costs) ### Weekly Shipping Tips, Delivered Straight to your Inbox! /* Credo Scripts */ ![](https://www.facebook.com/tr?id=159243211400963&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://3793859.fs1.hubspotusercontent-na1.net/hubfs/3793859/Q_A_Pain%20Point%20Videos/(27)%20ShippingErrors.mp4", "dateModified" : "2022-06-01T19:08:28.077Z", "description" : "", "duration" : "PT41.045S", "height" : 1080, "name" : "(27) ShippingErrors", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/53177745840?portalId=3793859&size=medium", "uploadDate" : "2021-08-18T23:01:51.388Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "Article", "author" : { "@type" : "Organization", "name" : "ShipHawk" }, "dateModified" : "2022.July.08", "datePublished" : "2021.August.19", "description" : "Consumer expectations for fast delivery and order tracking are higher than ever before. 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